Industry Promotion in Gaming

            Video games have a high popularity value, which industries find the value necessary for their growing success. Industries connect to the public and find unique ways to promote themselves. Some ways of promoting may seem more effective than others, but no matter how industries promote, they share an overall goal. Industries want to gather attention.

            One unique way of promoting to the gaming society involves the use of mobile games. Mobile games are joyful to gamers, but industries don’t want to stick ads directly on the games. As stated in, “Gamer vs. Gamer,” “People are wary of marketing, especially on mobile devices. TV commercials can evoke emotion, but mobile ads just butt in on a good time”[1]. Ads that pop up in the middle of mobile games are annoying and make gamers lose interest.

            The solution to promote industries on mobile games is to have industries offer rewards to gamers. Industries recognize the gaming community and understand what gamers want. “Sponsors must become part of the games people already play…advertisers have to remember that they’re in the consumer world. A gamer chooses what reward to accept”[1]. Rewards are a useful way to get more gamers attached to industries and to keep them interested.

            Other ways of promoting can be as simple as being direct to gamers. Gamers are more likely to trust industries for coming up front by putting brands on the games. “So brand engagement is the easy part. It’s a natural. And games are a natural way to strengthen connections—people love contests and prizes”[1]. Video games help strengthen industries gathering attention of the viewers.

            I haven’t played many mobile games, but I have seen industries promoting themselves in console games. I have seen brands of the companies posted on the covers of games to promoting a website to the industry itself to offer additions to games.

            Video games and gamers have been the target for industry promotions. As gamers start to increase, industries try to find innovative ways to attract greater attention. Industries obviously find the gaming society an essential part of their marketing and success.

References

[1]. Feifer, J. (Oct. 2011). Gamer vs. Gamer. Ebscohost Connection. Retrieved from http://connection.ebscohost.com/c/articles/65527154/gamer-vs-gamer